A good email is often appreciated by its reader when the content of the message in the email’s body convinces its reader of your main idea of focus. Anything else that comes across may have the potential to ruin the effect, including bad grammar, spelling, style and content.
Requirements for Good Writing
Grammar – No need to be textbook perfect. But do refer to basic grammar rules from high school or college texts. Check with your local librarian for handy sources to check out. And head to online resources like http://www.grammarcheck.com/ to sign up for free helpful newsletters.
Spelling – Don’t reply solely on your spell check. Research unfamiliar words in a handy print dictionary or online at places like http://dictionary.reference.com
Style – Don’t be afraid to develop your own style. Read favorite authors and you’ll find they each have their own style combining favorite phrases, sentence structure and mood throughout. Experiment with your content and see what flows well and naturally.
Content – Use real, solid information. Include client and industry case studies & feedback where you can to provide solid, real content.
Editing your email messages is a must because improper words, usage and content matter can affect the clarity of your presentation as well as reflect on you. It is what makes your effort worthwhile.
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An effective points about email writing and editing and the same can be useful for Email marketing also.
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